More and more, we adopt a conscious approach towards what we consume. Today, consumers seek to consume less and better, and become very alert about the consequences of their consumption; in fact, consumers are pushing brands to adopt an eco-conscious approach through the use of biodegradable packaging or even better: no packaging.
New generations of consumers are worried about unwanted substances, the environmental impact of their consumption, and the adverse effects on their health. They are more sensitive to ethical, environmentally friendly and socially engaged brands, and are in search of authenticity. The best card that your brand of natural cosmetics can play against this issue is that of solid cosmetics.
Today, there are several gentle alternatives, sulfate-free surfactants, but just as effective and which allow you to formulate solid cosmetics: Shampoos, Soapless soap bars, Deodorants, Toothpastes, Solid oils, Soaps, and even skin care products. It represents a great opportunity for the development of a “Eco Conscious”, “Zero Waste” range of products, clean and responsible, in order to get your brand philosophy in line with our current ecological struggles. This is also an opportunity to get creative and come up with alternative methods of using a product.
Solid cosmetics offer a large number of assets:
- Economic: They last on average twice as long as their conventional counterparts.
- Customizable: they can be adapted to all types of skin (dry, combination, oily, acne), and hair (oily, dry, curly, straight).
- Convenient: They can be transported more easily, they can air dry after use before putting them in a reusable jar
- Towards ‘Zero Waste’: the elimination of packaging containing products (plastic bottles or jars) is a major step towards achieving ‘Zero Waste’.
- Cruelty-free: These products are not tested on animals. preservative free
- Simplified registration: Solid cosmetics being anhydrous, the regulation process is easier to go through.
Whether it is an old way of consuming products that is resurfacing, or a novel trend, one thing is positive: solid cosmetics have a great future ahead of them. Prodigia is at your service to help you innovate and provide you with the support you need for the development of your solid cosmetics products and ranges, as part of its full service of white label.
