Article 5 of the series: Launching new cosmetic products
Did you know that the first deodorant was invented in the United States in 1888? Yes, it goes back. And in a constantly expanding field like cosmetics, trends dictate sales, and the trend in 2021 is natural deodorants!
Marketing a natural deodorant means targeting customers previously used to natural cosmetics and ready to eliminate the last chemicals from their hygiene and beauty routines. This is a conscious and committed transition, because it takes a few days to a few weeks for the local flora to adapt.
What is a natural deodorant? What is its use? And which compositions and packaging to adopt? Find out all the answers in this article:
What is a natural deodorant?
The apocrine glands secrete a perspiration composed of water, proteins, sebum, mineral salts, lactic acid, urea, lipids, ammonia … The bacteria present on the surface of the skin feed on it, producing chemical compounds in it. origin of the smell of perspiration.
Unlike antiperspirant, which tightens the pores of the skin to block the phenomenon of perspiration, natural deodorant neutralizes the bacteria that cause bad odors.
Why a natural deodorant ?
The skin of the armpits is a particularly sensitive area. It is prone to irritation, redness, small pimples and has to deal with “shaving burn”. This is why it is important not to attack him further with a deodorant that is chemical or that is not suitable for the skin. The armpits need above all softness, protection, to be nourished and soothed daily. Even sensitive skin finds an ally in the category of natural deodorants. Indeed, some natural deodorants are formulated without perfume, without essential oils and without bicarbonate to avoid any irritation of the skin.
Natural deodorant is extremely economical, whether it is in the form of skin or bar, its duration of use is 3 times longer than that of a classic deodorant in a spray or in a ball.
A natural deodorant is much more ecological than a classic deodorant! The chemical particles, especially aluminum particles of a conventional deodorant are evacuated during the shower and pollute the water reserves. Deodorant packaging must also be recycled, which is very restrictive, while a glass jar is reusable (moreover, some deodorants in bars have absolutely no packaging!). Finally, it is necessary to take into account the atmospheric pollution of aerosol deodorants (nitrogen, carbon monoxide).
Which compositions?
The effectiveness of a deodorant is based on 3 main ingredients, an absorbent, an antibacterial and an odor mask.
- The absorbent component, such as plant powder, clay or probiotics, helps to reduce the feeling of humidity.
- The antibacterial such as thyme, tea tree, zinc oxyde, silver micro-crystals or baking soda, neutralizes the bacteria that cause bad odors.
- The agent that masks odors: Blue Chamomile essential oil for example, or palmarosa essential oil, which has a specific action on perspiration odors.
- For delicate skin: a moisturizer (cocoa or shea for example) and antioxidants (vitamins E, C and A for example) can be added to the mixture.
The ingredients to avoid are Aluminum Salts, Phthalates (a fixing agent which promotes the performance of the product but is carcinogenic, mutagenic and reprotoxic), parabens (preservative suspected of being endocrine disruptor), alcohols (irritants, used for their antiseptic properties and their ability to dry the product more quickly on the armpits) and silicones (to be avoided in all cosmetic products).
Natural deodorants can be solid or creamy: The most classic compositions are those based on beeswax, cornstarch, coconut oil, baking soda, and white clay. The raw materials and their dosage are to be chosen according to the texture and the target clientele (baking soda and essential oils to be avoided for sensitive skin).
Which packaging?
Solid natural deodorant: Solid cosmetics have succeeded in winning over so many followers, in particular thanks to their zero waste policy; because the best waste is the one we don’t produce! Simple card stock does the job of wrapping it up.
Natural deodorant in stick, cream or balm: the jars are the most classic; the glass containers are aesthetic and reusable, everything that fans of natural cosmetics love! Cardboard paper tubes are also a very good option, they are containers with push up (rickshaw), practical and elegant.
Are you looking for premium quality raw materials to make your deodorants? Discover the large catalog that Prodigia offers you for sale in bulk: vegetable oils, essential oils and hydrosols, and natural extracts. Even simpler, discover the natural deodorants that Prodigia offers as a white label: the Solid Deodorant Scented with Essential Oils, and the Cream Deodorant Scented with Essential Oils.
