The Halal cosmetics market: the next wave to surf.

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prodigia halal cosmetics article, brown hijabi female applying skincare

The Halal cosmetics market started as a niche market, today it is estimated to be worth $54.06 billion by 2027. The demand is mainly strong in Asia, especially in Indonesia and Malaysia. It is now spreading to the Indian subcontinent, Africa and the Middle East. What key figures for this market? What types of products are on offer? What labels and how to obtain them? And which cosmetics giants are already operating in this sector?

Significant market shares

According to the Research and Markets report, the global halal cosmetics market was estimated at $27.31 billion in 2021. Its growth rate is 12.0%, with an estimated value of $54.06 billion by 2027. Leading companies in the global halal cosmetics market are Amara Cosmetics, Pure Halal Beauty, SAAF International, Sampure Minerals, Inika Cosmetics, Martha Tilar Group, One Pure, Ivy Beauty, and Halal Cosmetics Company.

As for the Mordor Intelligence report, it segments the global halal cosmetics market by product type into skin care, hair care, color cosmetics and fragrances.

Halal hair care products include shampoos, conditioners, masks, treatments. oils, waving, fixers, dyes, and bleaches. Primarily aimed at veiled women, some of these products protect covered hair from damage caused by friction.

Coloring products make up 34.7% of the market share. Coloring cosmetics include face makeup products, nail care products, lip care products and eye makeup products.

Skin care products include creams, lotions, face masks, powders and paints for the skin, eyes and lips. Oral care includes toothpastes and breath fresheners (mouthwashes and sprays). Finally, products that influence body odor include antiperspirants, deodorants, and perfumes

How to obtain Halal labels?

In the field of natural cosmetics, labels are crucial to ensure the credibility of your brand and your products. Discover our article on Certifications and labels: a guarantee of quality for your brand of natural cosmetics.

There is definitely an overlap between natural and halal cosmetics. Natural products are organic, vegan, eco-friendly and cruelty-free and may contain alcohol. While halal products do not contain any prohibited animal substances, alcohol or contamination.

In Morocco, one of the Halal labels is Label Halal Maroc. It is from the Moroccan Institute for Standardization (IMANOR) that this distinctive mark can be acquired. The label certifies compliance with Moroccan standards on Halal products and services. It was launched within the framework of Law 12-06, in association with the Superior Council of Ulemas and the Moroccan health control authorities (ONSSA & DMP/MS), and complies with the OCI/SMIIC2 and ISO/CEI 17065 Standards.

The cosmetics giants who want a piece of the pie

The “big players” have no choice; they must adapt to this increasingly growing Halal clientele. Because this new generation of digital Muslims is highly connected, access to research and technological advancements have created an insightful opportunity for Halal consumers to make smart choices.

Brands like Unilever, Beiersdorf and L’Oreal are a few multinational brands that are converting their supply chains for countries such as Indonesia and Malaysia, and more recently for the Indian subcontinent, Africa and the Middle East.

These major brands began by focusing on the Hair Care market: the Anglo-Dutch multinational Unilever has been marketing its special Sunsilk shampoo for veiled women for several years. For its part, the German giant Henkel has launched its new shampoo dedicated Gliss Restore & Refresh shampoo to solve the problems caused by the lack of ventilation of the hair of veiled women.

Other brands choose skincare instead, such as the American giant Procter & Gamble, which has also taken an interest in the Muslim market by launching a lightening cream exclusively dedicated to Gulf women.

Are you interested in the Halal natural cosmetics market? Contact Prodigia and allow us to offer you our expertise in Legal Support and our regulatory assistance in cosmetics.


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