Are you interested in the field of natural cosmetics? Do you want to create your own cosmetic brand in Morocco? Need advice?

Prodigia is here to guide you! Here is a series of articles that will help you see more clearly how to achieve your goal. We entrust you with all the do’s and dont’s of brand creation. From A to Z : concept, products, packaging, legal advice; we are here to advise and support you.

Before entering the cosmetics business, the very first step is to create a universe for your brand. You have to create an identity of your own; define the vision, the identity of the brand and the emotions you want to convey through it. The best way to visualize all these elements would be to make a moodboard: create a collage of your brand inspirations, colors, universe, music, smells will help you visualize your product range. Having a philosophy also helps : is your brand philosophy eco-friendly? green? vegan? halal? It will allow you to assert and support the identity of your brand, and guide you in the creation of your logo, your website, or any other marketing material. [ Tools that we suggest : Pinterest, or Moodstream.]

In the field of natural cosmetics, this second step is crucial; it consists of marketing targeting. Who do you want to dedicate your range of moisturizers to? To young mothers? Curly hair? colored hair? Choose a customer category and focus your marketing actions on one target at a time.

Then, it is important to think about the brand positioning that you want to have in your market. The goal is to create a unique impression in the customer’s mind so that the customer associates something specific and desirable with your brand that is distinct from the rest of the marketplace. And in order to distinguish your brand from the competition, Prodigia advises you to set a focus for your brand. As an Example, it can be very effective to market one ingredient in your product range, that is known for its benefits. you can focus on the antioxidant proprieties of  Virgin Argan Oil, or anti-wrinkle  Virgin Prickly Pear Seed Oil. We offer a wide selection of raw materials : vegetable oils, essential oils & hydrolates, and natural extracts you can chose from. Another example would be to focus on the  zero-waste aspect of your brand by offering an entirely solid range of product. This would definitely catch the attention of environmentally conscious consumers.

After having completed these three first strategic steps, it’s time for creativity! The choice of your brand name should be the fruit of a creative process, and should not be random; puns, funny expressions, you name it. And finally, team up with a graphic designer to create your visual identity. Your moodboard will be extremely useful in this step, it will act as a support in order to successfully translate your brand’s culture and values into a graphic design. Play with shapes and colors while staying true to your brand!

Do you wish to make your project of a cosmetics brand a reality? At Prodigia, we offer you a full private label service for the development of tailor-made cosmetic products and ranges. With our extensive offer and expertise as a cosmetic manufacturer, we offer support at all stages of the development of your product range: advice, manufacturing, packaging, labeling,  processing and registration. We are also here to supply you with quality raw materials and natural cosmetics in bulk. Contact us for more information!