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Activated charcoal, also known as activated carbon, is a type of charcoal that has been treated with oxygen to make it porous. This process gives it excellent adsorption capacity as well as purifying and detoxifying properties. What is Activated Charcoal? What are its well-being and cosmetic uses? Please find all the answers below :

Activated charcoal: what is it?

Vegetable Activated Charcoal is a fine black powder with a neutral odor and taste that is made from plant-based raw materials such as wood, coconut, almond shells, or olive pits. Unlike traditional activated charcoal that can be made from non-renewable sources, vegetable activated charcoal is 100% plant-based, 100% pure and natural, and therefore more environmentally friendly.

When vegetable charcoal is treated with oxygen, it becomes porous and its adsorption capacity is increased. Because of its porosity, it is a powerful adsorbent and detoxifier capable of efficiently absorbing impurities, toxins, and unwanted chemicals from the skin. It is also known to help regulate sebum production, making it an excellent ingredient for oily or acne-prone skin.

What are its uses in well-being and cosmetics?

Activated charcoal soap: Activated charcoal soap is ideal for people with oily or acne-prone skin. Activated charcoal helps to remove excess sebum, impurities, and toxins from the skin, leaving it cleaner and fresher.

Activated charcoal mask: Activated charcoal is the perfect ingredient to incorporate into the formulation of a purifying mask. Thanks to its significant adsorption capacities, it makes this mask a powerful detoxifying and purifying treatment.

Activated charcoal serum: Activated charcoal can be incorporated into serum formulations, combined with other actives such as AHAs and BHAs. As a natural substance known for its purifying properties, it soothes facial skin while mattifying it.

Activated charcoal toothpaste: Vegetable activated charcoal can also be used for oral care, it is recognized for its detoxifying and purifying properties. It sanitizes the mouth and neutralizes bad breath.

The Activated Charcoal Purification Routine :

Here is a routine based on Activated Charcoal that will appeal to fans of natural cosmetics, using the following products:

Cleansing: It is the very first step in any beauty routine, and this activated charcoal soap is ideal for removing impurities and toxins from the skin. Made with only natural olive oil, this liquid soap is very moisturizing and nourishing. In addition to being paraben and dye free, this combination of charcoal and olive oil gently reduces acne with its purifying and anti-inflammatory effects.

Mask: Then, using an activated charcoal mask once a week can work wonders to deeply purify the skin. More than just a detox product, it is a key component of the purification ritual.

Moisturizing cream: And finally, this purifying routine is closed with the use of a moisturizer. Hydrating and nourishing the skin after using products containing activated charcoal is crucial for more radiance.

At Prodigia, our formulas are at least 95% natural and are developed in accordance with the Cosmos standards

Need advice? Contact Prodigia!

Aker Fassi, the perfect natural ingredient for an exfoliating mask

5 May 2023

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A Moroccan beauty secret since the dawn of time, poppy powder or “Aker Fassi” is full of benefits for the skin. Offer your clients this ancestral beauty ritual in its most modern form: a 2-in-1 exfoliating mask.

The poppy powder exfoliating mask, what are its actions and what are its benefits? All the answers are in this article:

Like today’s woman, in Morocco -and elsewhere-, natural cosmetic products are evolving in order to combine the authenticity of traditional ingredients with the modernity of laboratories. At Prodigia, it is this expertise that we master and that we want to share with you.

Aker Fassi is a mixture of poppy powder and grenadine peel, rich in antioxidant properties that prevent the degradation of elastin and hyaluronic acid naturally present in the skin. We invite you to discover our article on the Aker Fassi.

By marketing the Poppy Powder Exfoliating Mask, you are offering natural cosmetics enthusiasts a product with a unique composition. This composition doesn’t only confer to the exfoliating mask its two effects, it also brings together several active ingredients rigorously selected by the Prodigia teams. Each of these premium quality active ingredients ensures a precise action:

1. The mask effect:

-Purify: The clay that goes into the composition has absorbent and adsorbent properties, allowing it to purify and mattify the skin.

– Soothe: The allantoin contained in the mask has healing properties. These properties make this active ingredient a real ally for fragile skin, and give it a calming and soothing power.

-Remineralise: Spirulina is one of the most powerful active ingredients in this mask. Rich in protein, the marine active ingredient has revitalizing and fortifying properties.

-Illuminate: Poppy powder guarantees a healthy glow effect. The skin is illuminated after using the exfoliating mask, leaving a rosy complexion.

The scrub effect:

-Exfoliate and smooth: The sugar microcrystals contained in the exfoliating mask provide light mechanical exfoliation. These are fine grains that smooth the skin without irritating it.

-Cleanse: Thanks to the sulphating complex of natural origin that goes into the composition of the exfoliating mask, the skin is cleansed and excess sebum is eliminated. The skin is then clean and lightened after using the product.

The Poppy Powder Exfoliating Mask is available in Private Label at Prodigia. Contact us!

Solid shampoos: the current clean beauty trend

24 April 2023

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Natural cosmetics enthusiasts are constantly looking for new ways to honor the planet and their bodies. One of the most popular clean products in recent years is the Solid Shampoo. Easy to use, economical and environmentally friendly; what secrets is it hiding? The answers in this article:

A real trend in clean beauty, solid shampoo offers a large number of advantages:

The natural and ecological advantage:

This is probably one of the first reasons to be seduced; solid shampoo is respectful of the health of the body and also of the planet. It is free of harmful chemical substances for health and irritating for hair or scalp.

Choosing a solid shampoo means opting for zero-waste beauty. With the large number of shampoos sold every day in the world, we find ourselves with frightening numbers of bottles to produce, transport, and distribute, which results in a very high carbon footprint. With a shampoo bar, we no longer produce harmful packaging for the environment, as it is much lighter and easier to transport.

The anti-waste and economic advantage:

Although the purchase price of a solid shampoo is certainly higher than a liquid shampoo, it lasts longer, making it more economical. It is also anti-waste since only a small amount is applied to the hair for the same effectiveness, a solid shampoo is equivalent to 2 or 3 bottles. Bonus: it is practical and compact, it takes up little space in the toilet bag when traveling and does not risk leaking.

The nourishing advantage, a concentrate of natural active ingredients:

First, the solid shampoo is devoid of chemicals harmful to health and irritating to the hair or scalp, such as certain additives, dyes, preservatives and bad surfactants.

Then, one of its most important advantages is the fact that it does not contain sulfates or silicones, which are produced in a chemical way and are irritating and drying.

Finally, depending on the needs of each category of clientele, the solid shampoo may contain natural active ingredients and nutritious plant oils that are suitable:

For Normal Hair: Castor oil, green clay and peppermint essential oils are included in the formula to help purify and stimulate the scalp and strengthen and illuminate the hair. Discover Prodigia’s Solid Shampoo for Regular Hair.

For Oily Hair: The Solid Shampoo for Oily Hair by Prodigia is a real treatment that will prevent your scalp from being irritated. The shampoo disinfects the scalp, and gives shine and volume to the hair.

Anti-hair loss: Thanks to its gentle formula and the effects of rosemary and cedar, it helps to effectively combat hair loss and restore strength. Discover Prodigia’s Solid Anti-Hair Loss Shampoo, based on essential oils, handmade with 100% natural ingredients.

Need advice? Contact Prodigia!

Between make-up remover milk, micellar water, and make-up remover balm, what make-up remover for which needs?

16 April 2023

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Make-up removal is a crucial step in any beauty routine. The main mission of a makeup remover is to dissolve makeup and remove all traces of pollution. In natural cosmetics, there are several types of make-up removers. Between cleansing milk, micellar water, and cleansing balm, each of these cleansers offers a unique sensory and sensitive experience. But what are their real differences? How effective are they against makeup products? All the answers are in this article:

Here are some types of makeup removers:

The cleansing milk is able to remove make-up and impurities without having to be rinsed off with water, particularly appreciated by dry and sensitive skin. In addition to removing makeup, it moisturizes the skin without attacking it and thus strengthens the skin barrier. On the other hand, it does not correspond to the needs of combination to oily skin, which tends to find it too rich.

Micellar water takes its name from micelles, molecules that act like a magnet when in contact with make-up pigments and impurities. However, it must be rinsed with water because it contains potentially irritating surfactants. It is suitable for all skin types, even if it remains more suitable for combination to oily skin as it can tend to dry out the skin.

The cleansing balm can be in solid form or in the form of a jelly; upon contact with water, it dissolves to gently remove makeup and cleanse the skin. Unlike some make-up removers that dry out the skin, the balm is an ally for dry skin. Highly moisturizing, it removes make-up without drying the epidermis. It eliminates the need for cotton pads: after a quick massage and a jet of warm water on the face, the balm effectively removes make-up without damaging the epidermis. To use it successfully, it is recommended to perform circular movements over the entire face. The perfect beauty ritual to stimulate blood circulation through a quick facial massage.

The routine suggested by Prodigia:

In the evening, any beauty routine must start by removing the beauty products, dirt, and dust accumulated on the skin. Make-up removal is therefore the first step. The selection of the right makeup remover is made according to the client’s skin type, needs and preferences.

Next, it’s important to restore skin’s radiance with a Vitamin C Serum. Naturally, the next step is hydration. This Moisturizing Cream enriched with argan oil is the perfect example of a cream combining hydration and anti-aging care. Thanks to its creamy texture, it moisturizes, softens and smoothes the skin while reducing fine lines.

The last step is the Oil Serum which will encourage the regeneration of skin cells. This Intense Nutrition Face Serum from Prodigia is a real concentrate of active ingredients for skin protection, anti-wrinkle and anti-aging. The best oily synergy is one that brings together several natural precious oils. Thanks to the miraculous properties of prickly pear oil, argan oil, and many others, the skin regains maximum elasticity, becomes firmer and existing fine wrinkles disappear.

Need advice? Do not hesitate to contact Prodigia! Would you be interested in the future Cleansing Balm product from Prodigia? Please complete this form.

The Coffee Body Scrub: the essential part of the bath ritual

13 April 2023

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Different steps exist for body care, and each of these steps have natural cosmetic products that are suitable for it. One thing is certain, exfoliation is a crucial step because it allows moisturizing products to penetrate more easily and deeper into the epidermis, and therefore to be absorbed more easily. What if you offered your customers a scrub with the bewitching scent of woody coffee? What is mechanical exfoliation and what effects does the coffee scrub have on the skin? Discover all the answers in this article:

What is mechanical exfoliation?

The skin naturally sheds old skin cells to make room for new ones. Excessive accumulation of dead cells found on the most superficial layer of the epidermis can prevent the skin from breathing, but also make it less receptive to care. Exfoliation is therefore an essential step in the skincare routine.

Thanks to the abrasive action of exfoliating elements on the surface of the skin, it is exfoliated and purified. This is called mechanical or “grain” exfoliation. In the case of a coffee scrub, there is also the ecological aspect of using this organic matter in the composition.

What effects does the coffee scrub have on the skin?

In addition to being essential to help the skin stay smooth and soften immediately after each use, the coffee body scrub has a large number of benefits. It helps to activate blood circulation, circular movements help to stimulate blood circulation and venous return to find a rejuvenated and firmed skin.

In a scrub, coffee has an action on fat cells and the orange peel appearance. When performed regularly, it can reduce cellulite and give an anti-cellulite and anti-orange peel effect. The firming active ingredients of coffee, combined with circular and energetic movements, can even reduce fat.

As coffee provides the scrub with its exfoliating, antioxidant and firming active ingredients, it gives it toning, decongestant and draining properties. The skin regains its radiance and its elasticity is improved.

Woody coffee, a captivating fragrance

What could be better than the bewitching scent of woody coffee to end a shower or bath ritual on a spicy and delicious note? Make the senses of your customers vibrate by offering them this coffee body scrub.

Are you looking to launch a natural cosmetic product that will revolutionize bathing rituals? Discover Prodigia’s Body Coffee Scrub, available in White Label. Contact us!

The different steps to create a hammam and spa ritual to provide a stellar customer experience to your guests

8 April 2023

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The hammam is the true foundation of any Moroccan beauty ritual. As a symbol of purity and well-being, this ritual is associated with several natural products that you can now offer to your customers in the form of a pack or range. In addition to these basic products, there are a few supplements for a spa ritual, which you can also offer to fans of natural cosmetics for a complete treatment. What are the steps that make up these rituals and what products accompany them? Please find all the answers in this article:

Since the dawn of time, Moroccan women have found much comfort in the hammam; first as an exclusively female space, sheltered from all male gaze, as well as a ritual of purification and relaxation. To the purification steps are added care and relaxation steps; a spa ritual. Each of these steps requires products and tools that draw on both tradition and modernity, a way of bringing the expertise of natural cosmetics laboratories closer to ancestral secrets.

Prodigia masters this connection and draws on its know-how to suggest ideas for ranges of natural cosmetics to offer to your customers. This article is dedicated to two packs of complementary rituals: the Ritual Hammam composed of three stages and a number of products detailed below, and the Ritual Spa which completes the hammam thanks to additional stages of masks and wraps as well as of massages.

Hammam Ritual

The first step is the preparation of the body, and for this, nothing is equivalent to Black Soap. Discover Prodigia’s Neutral Black Soap, it’s made in the pure Moroccan tradition from olive oil which exclusively comes from first pressing. Advise your clients to let the black soap act for a few minutes in a heated bathroom before rinsing it off.

The second step is the exfoliation or scrubbing. A true base of Moroccan well-being and beauty rituals, this mechanical exfoliation operation is carried out using an exfoliating glove called the Kessa Glove. It removes dead skin cells, toxins and impurities. Prodigia offers you these exfoliating gloves in three grains: Soft, Medium, and Hard. Allow your customers to choose the texture of the fibers making up the glove and therefore the degree of depth of exfoliation they wish to obtain.

For the body: In order to obtain the best exfoliation finish, exfoliation with a glove can be paired with a Coffee Body Scrub. It revitalizes the skin and makes it smooth and supple with its firming, exfoliating and antioxidant properties. Discover our article on body scrubs; their types and benefits for the skin.

For the face: It is advisable to carry out the mechanical scrub of the face with a Kessa Soft Glove, and to perfect it with a Akkar Fassi Scrub. A healthy glow is guaranteed thanks to the antioxidant, anti-aging, moisturizing and softening active ingredients of poppies and pomegranate.

The third step is soaping, it allows you to finish the hammam ritual on a relaxing note. During soaping, the body is massaged while being cleansed with a Shower Gel. When the shower gel used is natural, it avoids causing tingling to the skin potentially irritated by the exfoliation. Prodigia’s Natural Shower Gel preserves sensitive skin thanks to its cleansing base of pure plant origin, and even offers you the possibility of choosing the fragrance for a shower gel personalized with your brand.

Spa Ritual

The first category of natural products for a spa ritual is that of masks and wraps:

For the body: Prodigia’s Creamy Ghassoul Wrap is a ready-to-use powder in Hammams and treatments. Ghassoul remineralizes and firms the skin and stimulates the natural regeneration of the epidermis. These properties make this wrap a favorite for any spa ritual. It can be used beyond simple body care, but also for hair and face.

For the face: The Prodigia Spirulina Mask is the ideal final touch to purify and soothe the face after a hammam ritual. After using this remineralizing mask, the skin of the face is revitalized.

For the hair: During a hammam and spa ritual, the hair deserves to be cared for just as much as the skin of the body and face. For this, the Marshmallow Mask that Prodigia offers softens, coats and protects the hair thanks to its richness in mucilages that bring volume and shine.

The second category is massage oils:

Relaxing Massage Oil: This is a composition rich in benefits that Prodigia offers; this oil contains a synergy of essential oils that provide immediate psychological relief and contribute to rebalancing the nervous system.

Slimming Massage Oil: Used for a massage, this oil helps to fight against the physiological factors that cause orange peel skin, and contributes to weight loss.

Anti Cellulite Oil: This massage oil revitalizes, refines and sublimates the skin. The massage stimulates microcirculation and promotes drainage, making the skin smoother and refining the contours.

Need advice? Contact Prodigia!

Quality management: What do you need to know about the ISO9001 standard?

28 February 2023

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Your company’s quality management system requires special attention to detail and a particular commitment. The ISO-9001 standard establishes the requirements relating to this system, defines its criteria, and guides your company towards its highest quality performance. What do you need to know about ISO-9001? The answers in this article:

Offering quality products and services is one of the objectives of many companies, in all business sectors. The ISO-9001 standard helps guide you in this commitment, which is a key factor for success.

This standard aims at putting the client satisfaction as a core working value, from which a set of practices are put into action. It helps install more efficiency and productivity; it enables the company to reduce production costs, to improve purchasing practices, to take care of the well-being of its employees, but also to listen and respond to external interested parties. This is why more than a million companies and organizations in more than 170 countries have ISO 9001 certification.

The standard is based on a number of quality management principles, including strong customer focus, management motivation and commitment, the process approach and continuous improvement.

Synergy and interdependence between the company's teams:

The involvement of personnel is one of the founding elements of ISO 9001 certification. And because continuous quality improvement depends on the participation of all employees, the roles and responsibilities of each member of the company must be defined.

Thanks to the process approach and to the reinforcement of the understanding of the responsibilities of each member, a better internal communication can be assured. The foundation of common values and corporate culture are strengthened, resulting in better synergy and interdependence between teams.

At Prodigia, we make sure to establish active listening and to share knowledge and experiences. In this way, we promote the mobilization of all our members around our common project.

Setting realistic and achievable goals:

In order to establish a process of continuous quality improvement, it is necessary to adapt the governance of its company. Leadership allows you to identify the objectives to be achieved within specific deadlines. Goal setting needs to be informed and thoughtful enough to come up with realistic and achievable goals for the business.

At Prodigia, all the strategic objectives that we set ourselves have the best interests of our employees, our customers and our suppliers at heart. Our quality management is based on objective decisions, based on factual information.

The achievement of the targeted objectives and the expected results is all the more favored by the analysis of the data and the information reported. We want to involve in this information circulation operation all the levels involved in the supply of our raw materials, in the production of our products, in the delivery of our end products, and of our customers.

Customer orientation:

The first objective of any quality management is to meet the requirements of its customers as well as possible, and to establish systems that allow it to anticipate their expectations in order to provide them with the best service. The actions to be taken relate to the entire customer relationship, from prospecting to follow-up.

At all levels of the company, monitoring and improving customer satisfaction comes down to encouraging innovations around products and production processes, the selection of raw materials, quality control, marketing and follow-up. Each stage of the value chain must focus on the expectations of the different customer categories.

ISO 9001 certification is in line with our values and our commitments. At Prodigia, the satisfaction of our customers is at the heart of our strategy and our objectives.

Need advice? Contact Prodigia and benefit from our legal support services.

Acid Based Exfoliants: what are the benefits and for which skin types?

22 February 2023

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Exfoliation is a crucial step in any skin type’s skin care routine. Today, there are different formulations of exfoliators on the market, each with its benefits and disadvantages. Exfoliants can be divided into two categories: that of mechanical exfoliants (scrubs) and that of so-called “chemical” exfoliants based on fruit acids. Don’t worry, the “chemical” name does them no justice, and fruit acids are not only natural derivatives but they have also shown their benefits on the skin.

In this category of exfoliants based on fruit acids, we find the names AHA, BHA or PHA. They have been particularly all the rage in recent years and are well anchored in current market trends. What are the particularities of fruit acid-based exfoliants? What are the benefits? And for which skin types? Are they preferable to mechanical exfoliants?

What are the different active ingredients of fruit acid-based exfoliants? Which benefits for which skin types?

AHAs (Alpha Hydroxy Acid): These correspond in particular to glycolic, lactic, tartaric, malic and mandelic acids. Those that are most often found on the market are glycolic acids and lactic acids.

The case of glycolic acid: In Europe, the maximum authorized percentage of glycolic acid in a formula is 4%. In Canada, the limit is set at 10% with an obligation to mention possible side effects on the label. Depending on the concentration, the product may be indicated for occasional use, for example 2 or 3 times a week for a 4% concentration.

Discover Prodigia’s newest Natural Acid Based AHA face serum that allows an immediate deep exfoliation and smoothens the skin.

BHA (Acid Beta Hydroxy): It corresponds to salicylic acid. Unlike AHAs, BHA is oil soluble. Its action takes place on the surface of the skin, but also inside the pores. This makes it perfect for targeting clogged and enlarged pores.

BHA is generally recommended for combination and oily skin with a tendency to imperfections. This is why BHA is often found in ranges for “young skin” under its name “salicylic acid”. It reduces pigmentation, wrinkles, and improves the texture of the skin.

Less irritating than AHAs and thanks to its anti-inflammatory action, it is also recommended for sensitive skin.

PHA (Poly Hydroxy Acids): They correspond in particular to lactobionic acid, galactose or gluconic acid. PHAs are characterized by a high molecular weight. These penetrate less deeply into the epidermis and are milder than AHAs and BHAs.

They have a powerful firming and anti-aging action. And because they are much less irritating, they are recommended for skin affected by skin diseases such as eczema, rosacea or dryness. They may also be suitable for sensitive skin that does not tolerate AHAs and BHAs well.

Mechanical exfoliants and fruit acid-based exfoliants, what are the differences?

The goal of mechanical exfoliants and exfoliants based on fruit acids remains the same: to eliminate dead cells, and to activate skin renewal. Only the process differs:

-The exfoliation based on fruit acids is chemical, that is to say that they are active ingredients that penetrate deep into the skin to eliminate dead cells, without the need to “rub” the skin. The action of fruit acids is autonomous, which is why they inherit the name “chemical exfoliants” although they are of natural origin.

-Mechanical exfoliation is commonly referred to as “a scrub”. A scrub is very often composed of more or less thick “grains” which will exfoliate by the action of friction against the skin.

For example, the mechanical action can be ensured by the fine-grained sugar crystals as in this Sugar Scrub that Prodigia offers. The small diameter of the fine-grained crystals as well as their smooth edges will ensure gentle exfoliation that is gentle on the skin. This mechanical power of exfoliation can be combined with the antioxidant and softening active ingredients of poppy powder to gently exfoliate and eliminate dead cells and toxins, while providing an immediate healthy glow effect, in the Poppy Powder Exfoliating Face Mask.

The choice of the type of exfoliation depends on the philosophy of the brand as well as the chosen target; mechanical exfoliation takes place during the cleansing and peeling step of the skin, while chemical exfoliation can take the form of lotion, serum, or mask. The choice also depends on the type of skin. The project to integrate an exfoliating range must take all these parameters into consideration in order to offer the ideal formula to its range.

Need advice? Contact Prodigia!

Digital Marketing in the world of cosmetics

12 February 2023

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Standing out and establishing yourself in the cosmetics market can be difficult; hence the importance of mastering digital marketing tools. The digital presence of your brand is crucial in order to gain visibility and turnover. What are these tools? And how can your brand embrace them? The answers in this article:

The cosmetics market is one of the most saturated markets; which makes it harder for new brands to capture and hold the attention of a potential customer. The digital presence of any brand is crucial; it is a communication channel that offers an infinite number of opportunities to be seized by mastering its tools.

What tools for digital marketing in cosmetics?

1 - The Website

The website of your cosmetic brand is the most important tool of your digital marketing. It must be easy to navigate and must offer the best user experience to the customers that you wish to retain, to your potential customers, as well as any Internet user.

Your web platform must contain all the necessary sections, and your customers must be able to contact you through your website. A detailed catalog of your products and services should be available for consultation.

The content of your website must contain a maximum of keywords that allow it to appear on search engine results. This ‘Search Engine Optimization’ or SEO, is one of the most crucial tools to master in order to give your brand the visibility it needs. A visible brand online is a brand that generates curiosity and interest, and generates sales.

2 - Content Marketing

In a saturated digital world, it is very important to create clear, precise, and attractive content. Several categories of potential customers and customers to be retained are present online. In order to maximize your chances of reaching them all, you must be active on as many networks and platforms as possible.

The best form of content to share is short videos. Platforms such as Instagram and TikTok are the perfect mediums to distribute your marketing content.

First, it is important to work on your editorial line and design it by meeting the needs of your target. It must be aligned with the positioning of your brand, and in harmony with your visual identity (colors, font, etc.).

Then, you must establish a precise schedule for all your publications on all the platforms on which your brand is present. The type of audiovisual content to be shared as well as the dates of publication must be stratified beforehand.

And finally, once you have a clear idea of the image you want to convey and your content marketing strategy, you can start creating your content. Short forms of videos are preferred. Social networks offer formats capable of simplifying the task of creating short videos.

3 - Blogs

In addition to containing a detailed catalog of your products and services, consider adding a Blog section to your website. Blogs allow you to share more information with your customers, your potential customers, as well as the rest of the Internet community. They also allow you to optimize your natural referencing; your website will be more likely to appear in search results on search engines.

An editorial strategy adapted to this channel is important to establish; you have to think about the type of information you want to share. The usefulness and benevolent sharing of knowledge are priorities.

4 - ‘Influencer Marketing’

One of the most recent methods of digital marketing is collaborating with influencers or well-known personalities on social networks. Today, several choices are available to cosmetic brands, but it is not a random choice. On social networks, your brand will be associated with the personality with whom you will collaborate. This is why it must be selected well; it must represent your brand values and correspond to your brand image.

5 - Advertisements, known as 'ads'

Your brand needs visibility, and the most classic tool to achieve this goal is through advertisements. All channels do not serve the same purposes and do not cost the same budgets.

It is important to select your channels according to the targets to be reached. For example, if your targeted category is mainly present on Social Networks, this is where you should be the most present too.

Next, it is important to identify the network or networks that suit you best. For efficiency reasons, it is advisable to start with a simplified number of advertisements. Depending on the budgets allocated to advertising and the traffic generated through these ‘ads’, you can decide to increase them proportionally.

The quality of the content conveyed in your ‘ads’ is decisive. This is what determines the number of clicks and traffic generated. If your content is clear and attractive, it will attract a large number of Internet users. If it isn’t, it will go unnoticed.

Whether paid or organic, the traffic generated by clicks on your advertisements collects data that will be used to inform your business decisions. This information collected on the preferences of your potential customers and on your customers to retain is of great importance. Customer Relationship Management (CRM) is centered around the collection and processing of data. You will be able to inform and optimize your decisions and increase your turnover.

Need advice? Contact Prodigia.

No nighttime beauty ritual is complete without the ultimate night cream; here’s how we can help you formulate yours.

8 February 2023

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No nighttime routine is complete without an excellent night cream. You will select your formulations according to the needs of your target category of customers. There are two main rules to abide by to create the ultimate night cream ; first, the moisturizing or hydration aspect and second the nutrient intake of the night cream.

How does it translate into a night cream ? What active ingredients should we incorporate into a formula in order to achieve perfection ? The answers in the article below:

I - The moisturizing aspect of the night cream:

The first aspect of a good night cream is the moisturizing or hydration potential. In our formula, we incorporate a hydration active derived from xylitol, a sugary active that can be found in its natural states in fruits like plums and strawberries. This powerful active ingredient ensures the circulation of water throughout all layers of the skin. It stimulates the production of hyaluronic acid and encourages water retention for up to 24 hours. After 28 days, the skin is considerably more supple and fine lines are less visible.

The 3D moisturizing action of the Aquaxyl active ingredient is ensured by harmonizing the skin’s water flows. It forms an anti-dehydration shield, by reinforcing the production by the skin of lipids and proteins necessary for maintaining hydration. Once the water balance is restored, the skin becomes more flexible and resistant.

II - The nutritional aspect of the night cream:

The second aspect of an excellent night cream is the nutritional aspect. By infusing your night cream with an oil rich in antioxidants and polyphenols, you elevate its nutritional potential. Natural polyphenols are powerful free radical scavengers that help facial skin better fight against daily oxidative stress. Combine polyphenols with strong natural antioxidants, and you get more than an ordinary night cream; a real brake on aging.

These active ingredients act against fine lines and dehydration, nourishing the skin in depth.

Virgin argan oil, prickly pear seed oil and wheat germ oil are an excellent source of vitamin E and antioxidants in a night cream. They are particularly suited to dry and mature skin types. Jojoba, grape seed oil and hazelnut oil provide lighter nutrients while being non comedogenic, they are a perfect source of nutrition for oily and mixed skin types.

III - The importance of daily application of moisturizing night creams:

It is during the night that the skin regenerates. It recovers from aggressions that have occurred during day time, because of the sun, the wind, and pollution. In order to properly activate cell renewal and allow skin repair, it is important to apply a night cream that suits its specific needs.

During the day, the skin is in ‘defense’ mode; the day cream is protective. On the other hand, during the night, it regenerates. Hence the need for a night cream full of active ingredients that will help it rehydrate, firm up and repair itself.

Need advice? Contact Prodigia.