Argan oil, much more than a marketing stunt

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Argan oil, an ancestral beauty secret, has been part of Moroccan women’s skincare routines since the dawn of time. It was only later that this miracle elixir became internationally successful, when and how did this happen? Argan oil, what ‘marketing claims’ is it the victim of? And how do we manage to guarantee its authenticity and bioavailability within our laboratories at Prodigia? All the secrets are in this article: 

The argan tree also called “Argania Spinosa” is native to North Africa, mainly present in southwestern Morocco. It has been around for almost 70 million years. Its oval fruit the size of a nut hides in its pulp a stone with a very hard shell, containing 2 to 3 almonds called almonds. Note that it takes about 100 kilos of fruit to obtain 1 liter of argan oil, hence its rarity.

Argan oil, an old active ingredient brought up to date:

Its oil, although an ancient product, has made a remarkable entrance in supermarkets, parapharmacies and on the Internet over the past twenty years. In these times of “return to nature”, this “elixir” from Morocco is the delight of Western women in search of chemical-free skincare products and exotic beauty secrets.

The organic trend (paraben-free) and the fashion for the culture of the hammam led, in the 2000s, to an explosion of this product on the European market. The “tradition du Maroc” ranges are treatments considered exotic.

Beyond its “natural” image, argan oil has many virtues. Its high content of essential fatty acids and vitamin E gives it moisturizing, anti-aging and cell renewal properties.

The reality of some cosmetic products based on argan oil on the market:

To find argan oil in cosmetic products, it appears in the list of ingredients on the packaging, under the name ARGANIA SPINOSA KERNEL OIL. It may be listed as an ingredient, but what is rarely mentioned is the exact percentage of the oil in the product formulation.

Argan oil is generally used in small percentages in products on the market, but are marketed as argan oil based products. These are more marketing claims than real added value.

Argan oil, the queen of bioavailability in Prodigia’s laboratories:

Argan oil for sale pure, in bulk:

Virgin Argan Oil: Through a cold pressing extraction process, Prodigia Argan Oil is 100% organic. A labor-intensive process is required to shell and crush the premium argan fruits before pressing the oil. Organic virgin argan oil is then produced at Prodigia’s manufacturing units by mechanically cold pressing the crushed fruit and then deodorizing the oil. Then it is carefully packaged and stored to maintain the purity, freshness and beneficial properties of this remarkably nutritious cold-pressed oil.

Argan oil in formulations of natural cosmetic products, on sale in white label:

Our products based on argan oil are diversified, for the face, for the body, and for the hair, and contain large percentages of this elixir produced to highlight its characteristics and its “bioavailability”.

Argan conditioner: This hair treatment can be combined with weakened hair to make hair smooth, moisturize and nourish it, then to regain its natural softness and shine. Natural argan oil provides structure, reinforcement and protection to the hair fiber. Shea butter softens and moisturizes. Coconut oil and glycerin oil nourish the hair while giving it softness and strength.

Scented Premium Nila face mask: The Nila mask with argan oil and orange blossom is a real nutritional therapy. Reduces the appearance of dark spots and purifies facial skin.

Natural Face Exfoliating Soap with Argan Oil: Prodigia’s artisanal soap with argan oil is the result of a cold saponification process, which preserves the nourishing and emollient qualities of the oil. argan. This exfoliating soap contains 100% natural ingredients including Argan Oil from Morocco which is a great way to soothe inflamed skin and also provides overall wellness.

Are you looking for the most premium Virgin Argan Oil for sale in bulk? Or looking for natural cosmetic products based on argan oil available in white label? It is at Prodigia that you will find both. Contact us!


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