Launching a Night Range: Which steps to include and which products to offer?

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Natural cosmetics enthusiasts are constantly on the lookout for clean and effective solutions. Make it easier for your customers by suggesting a well-thought-out routine for the evening. Which steps should it include and which products are best? The answers in this article:

A well-thought-out night range is more likely to be used by your customers. It must be properly designed and must include some wow effect to be successfully adopted .

What products should you market in your Night Routine, following which steps?

I - Cleansing:

The very first step is makeup removal and cleansing. This involves gently removing makeup worn during the day and dirt accumulated on the skin.

-Prodigia’s Cleansing Milk gently removes make-up and cleanses the skin thanks to its creamy and fresh texture.

-The Olive & Camel Milk Soap is an excellent example of a soap that moisturizes the skin with each use. Made from camel milk and 100% extra virgin olive oil, it is the softness that all skin types need before starting the night ritual.

-A natural Cleansing Gel can also be included in the range.

II - Exfoliation:

After cleansing, the skin needs to be gently exfoliated and rid of dead cells and toxins.

-In addition to exfoliating, Prodigia’s Exfoliating Face Mask with Poppy Powder is used to help with the renewal of the cells of the epidermis. Based on poppy powder and micro-sugar, it has a “remodeling” effect.

-Prodigia’s Exfoliating Face Mask is made up of a synergy of natural ingredients that stimulate the growth of new cells, helping the skin to regain its radiance.

III - Healing:

The next step is healing the skin: this is to help improve the skin as needed.

-Improve the complexion: A Radiance Booster Serum with Vitamin C is clinically proven to reduce blemishes and helps achieve a “healthy glow”.

– Prodigia’s Light Eye Contour Serum is the ideal eye contour treatment to include in a complete Night Routine. It is rich in anti-ageing properties and particularly concentrated in active ingredients, it smooths fine lines and wrinkles and helps reduce puffiness and dark circles under and around the eyes.

IV - Hydration:

Once cleansed, exfoliated, and corrected, the next step is hydration.

-Prodigia’s Moisturizing Cream is formulated with argan oil. It brings its powerful anti-aging properties to the Night Routine. It is pleasant to apply thanks to its creamy texture.

V - Nutrition:

The next step is to nourish the skin; and of course, the best natural cosmetic product for this mission is a Night Serum for Intense Nutrition.

VI-A little Extra:

To invite your customers to finish the ritual by taking care of their lips too, the Aker Fassi Lip Balm by Prodigia is the perfect note of softness to go to bed in complete freshness.

Eyelashes and eyebrows deserve softness too; this would be the perfect time to apply an Eyelash and Eyebrow Serum.

Need advice? Contact Prodigia.


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